Harvard case analysis on Benihana. Case Study Analysis Benihana of Tokyo Binus Business School, MM Executive Batch 20 Presented by. Operations Management Case Study Report Case: Benihana of Tokyo PREPARED BY: UNDER THE GUIDANCE OF: Dhruv Gupta 13DM Prof. A.K. Dey. In this case, after observing the significant advantages offered by batching, .. Benihana Case Analysis National Cranberry HBS Case Solution.
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Benihana of Tokyo – Case – Harvard Business School
The instant success of the first unit helped Rocky to open six franchises within the next seven years soon after which he realized that the franchise owners were investors and had no restaurant experience which made it even more difficult for them to relate to a native Japanese staff. There were other hb which had to be addressed for example importing every item from Japan used in construction of a unit and using Japanese carpenters.
Benihana founder Hiroaki Benihana by According to Bill Susha Vice President the company could limit to opening only 5 units a caxe because that was as fast as the two crews of Japanese carpenter could work. Food and beverages Types of food served: Steak, hns and shrimp Target customers: Model difficult to replicate: Apart from this each restaurant ybs a simply management structure which allowed all the managers to report to the operation manager, Allen Saito who in turn reported to Bill Susha Vice President which made it easier for the top management to control the company.
Benihana of Tokyo
Enter the email address you signed up with and we’ll email you a reset link. Then table helps the customer to participate in the cooking process. Food cost relative to the industry: The future plans also include targeting younger generations and introducing a combination of Chinese and Japanese operations and expand the Benihana experience in various other domains such as Renoir exhibitions and model agencies etc.
All this along with the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate but there were certain problems that the management was facing during the future expansion plans.
He did a systematic analysis of US restaurant market and discovered that although American enjoyed eating in exotic surrounding but were deeply mistrustful towards exotic foods. As the menu was simple and limited so, the food wastage was reduced. Tables benigana designed in such a way that chef prepares food directly in front of the customers therefore reducing variability from waitress and customer can easily communicate the menu.
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Furthermore they had the constraints of the staff and the cost factor which confined them to open there units in major cities. He also learned that the American enjoyed watching their food being prepared. Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time and the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate 8.
Considering all these advantages and disadvantages into account the company had three principal areas for growth: Dhruv Gupta 13DM Prof.
They keep an optimal mix to meet the business district and residential flow. He got himself enrolled in the school of restaurant management at New York City College, thinking that he would never go hungry in the restaurant business.
Skip to main content. Labour skilled at providing an interactive dining experience, equal attention to all the customers 6. Remember me on benihans computer.
These learning helped Rocky to open up his first unit of Figure 2: Beverages cost lower than the industry: Business person, tourist visitors, white collars Site selection: With the idea of going public someday the company had moved into joint-ventures in Mexico and overseas for the meantime. Target high traffic area Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time.
Help Center Find new research papers in: Low Cost Rocky realized that low cost could be achieved and as the customer experience was unique, so it led to high profits.
The major problem that Rocky addressed “Rocky” Aoki from the analysis was the shortage of skilled labor which he eliminated with the Hibachi table arrangement, which required only the chef as a skilled person. Authentic Japanese atmosphere 3.
The United States, overseas and Japan.